San Francisco - I've just realized how hard it must be to be a marketing person in the US.
Let's say that you want to promote a All Purpose Cleaner: the tipical blond chick we have in Italy who says that's fabolous is not enough here. You need a bunch of woman to cover all possible races, at least an african american, a hispanic and an asian. Commercials become choruses, differente voices, accents and colors repeating the same thing: "this cleaner is super!". So everybody can identify with the product.... well, if your race has not been left out.